PGS Hotels wanted to convey the experiences of users staying in its hotels to other potential audiences. We also believe that it is more valuable if the content is produced by users who have had direct experience. Based on this insight, we developed a socialwall application called ‘Socialpegas’. Using ‘Socialpegas’, a software with a useful interface, we asked users staying at the hotel to share with the hashtag #pgshotels. We installed giant screens and closed broadcast screens inside the hotels. We published every photo shared with the #pgshotels tag on these screens. In this way, we brought together both people who had personal experience in the hotel and potential audiences. With the Socialpegas application, users shared their experiences at Güral Premier with nearly 5,000 photos in one season, and we reached approximately 30,000 people and conveyed this experience.

Founded in 2010 within Pegas Touristik, PGS Hotels provides services with an ultra all-inclusive concept in Türkiye and Thailand. PGS Hotels wanted to increase online reservations and direct users to online reservations. Content directing you to make online reservations from the accounts of the hotels within the brand was prepared. These discourses were increased, especially in times of periodic opportunities. In cooperation with the customer relations departments of the hotels, every question, request and opinion received was evaluated and the users were guided. The social CRM concept was developed and integrated into digital networks. Thus, the number of reservations received through social media channels increased from 10 to 500.