Providing service with a 5-star hotel concept, Gural Premier has 2 separate hotels in the Antalya region. Güral Premier wants to convey the experiences of users staying in its hotels to other potential audiences. We also believe that it is more valuable if the content is produced by users who have had direct experience. Based on this insight, we developed a socialwall application called ‘Instagural’. With ‘Instagural’, a software with a simple and useful interface, we asked users staying at the hotel to share with the #instagural tag. We installed giant screens and closed broadcast screens inside the hotels. On these screens, we ranked each photo shared with the #instagural tag according to the number of likes. We made surprises and gave awards to the owner of the most liked image during their stay. With the Instagural application, users described their experience at Güral Premier with 13,000 photos in 1 season, and we reached 160,000 – 170,000 people and conveyed this experience to other users.